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The United Nations appointed him Global Ambassador Against Hunger, and in his role as an Ambassador for the UN World Interfaith Harmony Week, Sami reached out to people of all major faiths with his composition of the world’s first interfaith anthem, ‘The Gift of Love’. Through his work with humanitarian efforts such as the World Food Program, Sami has chosen to use his celebrity to help feed the world’s most needy.

The positive message of his lyrics gives voice to a collective yearning for peace and harmony, and his use of global rhythms and melodies united by spiritual vision captivates listeners worldwide. Clearly it resonates with people in all corners of the world. With over 34 million albums sold to date, the influence of the music of Sami Yusuf cannot be understated. Within this framework, the music evokes both power in its dynamic rhythms and beauty in its interwoven melodies. Now preferring to use traditional instruments over more modern ones, Sami’s music takes much of its structure from traditional musical systems as can be heard in his newly released album, ‘Barakah’. Music for Sami is an expression of Divine love, and this love shines through in all his musical endeavours. Given his strongly held belief that all the world’s traditions are expressions of the same essential spiritual truth, it is natural for him to turn to traditional music as a means to communicate this message. Those who follow his music recognize his enormous talent as an instrumentalist, composer, arranger, and producer while many others have come to know him through his influential humanitarian work.įrom the beginning of his career some fifteen years ago, Sami’s music has conveyed a profound sense of the sacred. But over time Sami Yusuf has proven to be much more. Millions have come to know him as an iconic singer and his strikingly strong, clear voice is heard worldwide on radio, on TV, and in sold-out concert halls, stadiums, and city squares.

Sami Yusuf is very well known British celebrity: The Guardian named him “the biggest British star in the Middle East”, Time Magazine dubbed him “Islam’s Biggest Rock star”, while the United Nations has appointed him a UN Global Ambassador Against Hunger and recognized him as a promoter of world peace and harmony.